A potential customer asked me how I could charge a session fee and they get nothing from it. This was a $40 Quick Session at that. I always give a credit or print with EVERY session fee. I wanted to break down the time involved in each session, so the client really knows what it involves:
- booking time: 30 minutes to one hour (client contact time + paperwork)
- pre-session prep time (30 mins: includes equipment and back up equipment checks + vehicle checks)
- 30- 1 hour travel time TO session. This is time away from my children.
- 15-30 minutes prep time scouting the perfect spot on location
- one hour- one and half hours with client photographing subject
- 30 minutes-one hour travel time FROM session
- 30-45 minutes uploading time from digital cards from camera to computer
- 30-45 minutes time spent backing up the original images. I back up two or even three different places for assurance.
- 2-5 hours editing time to present you with a diverse gallery of edited images. Editing for contrast and brightness. I also artistically edit at no extra charge.
- 1 hour prep time getting ready for proof session
- 45-2 hours time with client for ordering images in proof session
- 1 hour resizing and publishing images online to proofing site, blog and Facebook where you cld share at no extra cost.
- 30 minutes-1 hour ordering images to professional print shop
- 30 minutes-1 hour driving to pick up images
- 30-1 hour delivering images or meeting clients to hand over images
- any additional phone time or time needed for add on ordering, shipment issues, quality issues
In this example, the time spent per client can range from just under 13 hours to 19 hours – dependent on the photographer’s level of service. This is time dedicated only to ONE session. When the photographer charges $125 for the photo shoot (aka SESSION FEE) you are not just paying for the two hours of session time, you are paying the photographer for 12-19 hours complete time for your session for professional artist prints that you will forever admire and pass on to generations. Don't get me started on wedding images. We are talking 1000 pics taken...